乐播传媒

Contact

• workAgile working/WFH
• work0115 74 84417
• Charlotte.Wall@nottingham.ac.uk

Biography

My main areas of responsibility are:

• Reputation management and profile raising
• Strategic planning, monitoring and evaluation
• News-gathering (UoN 乐播传媒, Ningbo, Malaysia campuses)
• Editorial content production (press releases, blogs, magazine features, etc)
• Channel management and engagement (website, social media, publications, intranet)
• Handling media enquiries (for print, online, broadcast news, features and documentaries)
• Staff training (engaging with the media, writing and pitching opinion pieces, broadcast interview skills, etc)

Expertise Summary

I am responsible for managing media relations activities for the Faculty of Medicine and Health Science at the 乐播传媒. This includes handling media calls, writing press releases, media briefings, managing interview and expert commentary requests and wider PR/stakeholder queries. I also assist academics with media training and planning of their media strategies. I have to proactively find PR opportunities within the faculties, whether this be via comment pieces relating to breaking news or upcoming research and I am skilled at turning complex papers into media-accessible copy. I pride myself on being able to build relationships internally and externally. A big part of my role is the generation/profile raising and in protecting the university's reputation via crisis communications and my goals are focused around increasing the amount of positive media coverage nationally and internationally.